How do you procrastinate?

Hi friends - Happy Friday! It’s your pal Kat, Owner + Operator of kat&co. It’s been a loooooooong week, hasn’t it?

This week’s newsletter is twofold:

1. I’m excited to announce several updates to my Service Tiers, along with a brand new offering!

2. And… I want to candidly share the procrastination cycles that came up for me in the process.

Let’s start behind the scenes - As business owners we are constantly coming across potential updates for our businesses, and weighing what is important and what is not. Once we make a decision on the direction we’re going, then we have to actually DO IT…

I have known for a couple months now that I wanted to update the way I structure my services, but I kept getting distracted (or willing myself to be). Of course there are actual client deliverables that require my attention first, but then there are the days where I’ve blocked out time to work on the update when I instead… doodle snakes on my iPad?

Or, decide today is the day that I am going to try out that new web browser (big mistake). Or, decide that the day that I’m co-working at a friends house will be the day (but instead, wine) - shoutout to Chelsea! 😉 

I also tend to get stuck in my analytical left brain when I am trying to tap into my creative right brain… so for me this looks like trying to solve a logistical issue in step D and G of the process before I even start the task. Exhausting!

But, like everything else… eventually I start the thing.

And then it feels much smaller than it did in my brain.

Above all else - It’s important to practice STARTING. Not every update or release will be the career making move that you feel it should - the important thing is to continue to improve, little by little, until we look back and say, “DAMN, look how far I’ve come!”

So, on that note… below is my brand new service for creative founders:

Ideal for creatives starting something new or making it official.

Our New Business Setup is a comprehensive 4-month program designed to help you build your business foundation with strategy, structure, and intention.

Whether you're launching a brand-new concept or transitioning your side hustle into something more official, we’ll walk you through every step - from backend systems and operations to branding clarity and client experience.

Here’s what’s included:

• Two dedicated meetings per month for strategy, review, and progress tracking

• Development of your core business processes to build structure from day one

• Custom process templates tailored to your unique workflow

• Recommendations and onboarding to project management and CRM tools

• Quick-start branding package including logo, fonts, and color palette

• Quick-start website setup (Squarespace) including essential page design + structure, up to 8 pages

• Creation of all client-facing documents (education guides, intake forms, questionnaires, service agreements)

• Essential client communication templates (onboarding, offboarding, FAQs – as needed)

Along with the above, I’ve also made updates to my other services - all good things!

Perfect for business owners navigating growth, change, or team leadership.

Best for busy founders ready to delegate + grow.

Great for one-off projects or ad hoc admin support.

Interested in learning more, or know someone who is? Would you like to discuss partnership opportunities? Just want to network and chat it up? 🍷

I am truly excited to be building community around creative small businesses, entrepreneurship, and authenticity.

Until next time - We got this! 🖤

Love from your friend,

Kat